Style guides are important to give your brand a consistent look. This ensures you present your company in a consistent and professional manner.
A consistent well designed stationery look ensures you appear professional. It can also help you stand out from the crowd of plain white envelopes and drab looking business cards. Branding can be extended to letter heads, compliments slips as well as clothing, packaging and vehicles.
Guiding Your Style
To make the most effective use of your new design and to get maximum bang for your buck, a style guide is essential. If you are an existing business who does not have a style guide, having one developed will allow you to present a consistent image to the public and your clients.
The style guide details how to correctly use your logo and includes:
colours (both as pantone and CMYK values)
font type and size
minimum space requirements
When you have a logo or stationery package created by us or anyone else, consider investing in a style guide. It is a good investment in your brand.